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Digital Analytics Manager

About Gelesis

Gelesis is developing a novel hydrogel platform technology to treat overweight and obesity and chronic diseases related to the GI pathway. Gelesis’ proprietary approach is designed to act mechanically in the GI pathway to potentially alter the course of certain chronic diseases. In April 2019, Gelesis received FDA clearance for its lead product candidate, Plenity™, as an aid for weight management in overweight and obese adults with a Body Mass Index (BMI) of 25-40 kg/m2, when used in conjunction with diet and exercise. Plenity is currently available in limited supply in the U.S. Additionally, Gelesis is developing its second investigational candidate, Gelesis200, a hydrogel optimized for weight loss and glycemic control in patients with type 2 diabetes and prediabetes. Novel hydrogel mechanotherapeutics based on the Gelesis platform technology are also being advanced in other GI inflammatory conditions, such as non-alcoholic steatohepatitis (NASH) and Chronic Idiopathic Constipation (CIC).

Gelesis was also named one of Fast Company’s Most Innovative Companies for 2020.

The Gelesis executive and advisory team includes some of the world’s leading experts in obesity, materials science, chronic disease research, and commercialization. Gelesis was co-founded by PureTech Health (LSE: PRTC). For more information, visit or connect with us on Twitter @GelesisInc.

Who we’re looking for:

Are you excited by the prospect of using analytics to drive business growth? Do you possess exceptional business curiosity and smarts, and are passionate about data? Do you want to work in a challenging but fun environment, in an entrepreneurial but well-resourced and supportive environment? Are you intrigued by the idea of bringing an FDA-cleared, prescription-only product into a full-scale direct-to-consumer (DTC) ecommerce market – and helping to lead the way?

We are looking for a smart and passionate individual to join the Gelesis Consumer Marketing team. In this role, you will build and lead Gelesis’ internal marketing analytics function. You will drive the important analytical insight into marketing recommendations and actions.

In this role you will drive data collection, and provide analysis and actionable insights to the marketing and leadership team. You will be aligning marketing objectives with established measurement methodologies, tactic-level marketing execution, rigorous analysis, data visualization, and the technology ecosystem required to support these activities will ensure the team succeeds.

You will lead the analysis of all customer acquisition marketing channels, spanning digital and offline. In addition, you will own the analytics tech stack, and oversee the implementation and operation of an omnichannel marketing attribution model. If this excites you, read on!

What you will do:

  • Monitor, understand and share updates on new and ongoing digital initiatives, including website traffic and engagement, as well as paid and organic digital campaigns.
  • Interpret marketing campaign and product sales statistics into deliverables and recommendations to deliver ecommerce conversion optimization and ROI improvements.
  • Translate performance data into clear, actionable insights that help Gelesis stakeholders understand prospect needs, behavioral drivers and content performance in a concise and effective manner.
  • Recommend and oversee implementation of new performance- and engagement-focused features and optimizations of our flagship website,
  • Lead the conceptualization, design, launch and reporting of website A/B and multivariate testing.
  • Share research-driven insights on industry trends and best practices (digital marketing, SEO, omnichannel attribution, etc.) across the marketing team.

The ideal candidate will:

  • Be the definition of a “business thought partner,” who truly enjoys finding ways to improve the business – with data analytics as the main tool of discovery.
  • Possess a strong self-guided work ethic supported by excellent organizational and time-management skills, demonstrating the ability to work independently with competing priorities and a high level of detail.
  • Be a dynamic team-player with an entrepreneurial spirit who embraces a growing, start-up environment while “thinking big,” beyond the day-to-day.
  • Show strong ability from strategy through execution, being able to conceptualize, build out, and present new ideas, then building support for them and driving through execution.
  • Be a strong fit with the following characteristics:
    • Passionate: about the role and power of analytics to yield insight and opportunities.
    • Innovative: experience challenging the status quo and finding novel solutions to problems.
    • Results-oriented: able to focus on what is truly important, manage tight timelines, and deliver results.
    • Intellectually curious: restless in looking beyond trend- and summary-level data to understand (and improve) business performance.
    • Self-starter: able to both identify problems and propose solutions to them as well as take direction and communicate efficiently with a small, fast-paced team


Required qualifications & experience:

  • Have extensive experience in a digital marketing team for a consumer-focused retail/ecommerce business. Examples include web analytics, SEO, SEM, social, email nurture, website optimization, e-commerce, and A/B testing. Familiarity with platform analytics tools is a requirement.
  • Bachelor’s degree in a relevant quantitative field such as business/data analytics, statistics, mathematics. Alternatively, Bachelor’s degree in Business Administration with an emphasis in quantitative discipline or Marketing.
  • Expertise in Google Analytics, Data Studio and Tableau (in addition to advanced MS Excel)
  • Experience in Marketing Cloud (or similar email platform) for creating/ adding list segmentation, tracking, and reporting on email marketing performance.
  • In-depth understanding of digital marketing campaign strategies and SEO practices.
  • Experience with data mining in a data analyst role creating reports, metrics development, database querying, preferably within a marketing or e-commerce setting.
  • Ability to synthesize and summarize complex analytical issues, highlighting implications for the business.
  • Storytelling with data via dashboards and data visualizations in Tableau or Google Data Studio.
  • Excellent written and oral communication skills.

Gelesis is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, veteran status, a person’s size or weight, or any other status protected under federal, state, or local law.

Please send resumes and expression of interest to:

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