Ms. Wildman brings extensive experience in brand building and marketing in the consumer health & wellness space, both at established market leaders and digitally native startups
BOSTON, April 26, 2021 – Gelesis, a biotechnology company advancing nature-inspired superabsorbent hydrogels to treat excess weight and metabolic disorders, announced the appointment of marketing executive Jane Wildman to its Board of Directors. Ms. Wildman has extensive experience as a board member, president, and chief marketing officer across Fortune-25, mid-sized, and start-up companies. The appointment comes as Gelesis looks toward the broad launch of its commercial product, Plenity®, this year.
“We believe we can help fundamentally change how the world addresses weight management. Jane has devoted her career to building brands that solve consumer problems, and her marketing and branding expertise will help us as we launch Plenity later this year,” said Yishai Zohar, CEO and Founder of Gelesis.
As president and board member of Combe Incorporated, a personal-care consumer products company, Ms. Wildman successfully led the company to record sales and profit growth ahead of peers. Prior to Combe, Ms. Wildman was a partner and consultant with The Partnering Group, where she specialized in corporate strategy, omni-channel marketing, transforming the user experience, and multi-cultural marketing. Clients included Fortune 50 and digital start-ups, including Walmart, P&G, and Nestle. Ms. Wildman spent over 25 years at Procter & Gamble, where she worked in beauty, health, baby, feminine care, and food both in the U.S. and internationally. She served as global Vice President and led the global marketing organization for Pampers, P&G’s largest brand. She led the repositioning of a declining Pampers brand and during her tenure, Pampers doubled from $4 to $8 billion in sales with over half of the sales in international.
“Throughout my career I have worked on many deeply personal brands, from feminine health and dandruff to baby care. I’m passionate about changing the conversation to personal empowerment, and that’s exactly what drew me to Gelesis,” said Jane. “With Plenity, we have the unique opportunity to change the stigmatized conversation around weight. When it comes to something as personal as weight and body image, it’s your choice and your journey, but you deserve the right partner to help you feel supported and empowered.”
Gelesis is a consumer-centered biotechnology company advancing a novel category of treatments for weight management and gut health related chronic diseases. Our non-caloric superabsorbent hydrogels are inspired by the composition and mechanical properties (e.g. firmness) of raw vegetables. They are conveniently administered in capsules to create a much larger volume of small, non-aggregating hydrogel pieces that become an integrated part of the meals, and act locally in the digestive system.
Our portfolio includes Plenity, an FDA-cleared product to aid in weight management, as well as potential therapies in development for Type 2 Diabetes, Non-alcoholic Fatty Liver Disease (NAFLD)/Non-alcoholic Steatohepatitis (NASH), and Functional Constipation.
For more information, visit gelesis.com, or connect with us on Twitter @GelesisInc.
Plenity is FDA-cleared to aid in weight management in adults with excess weight or obesity, Body Mass Index (BMI) of 25 to 40 kg/m², when used in conjunction with diet and exercise. Plenity is designed to help you feel full while eating less.
The capsules are taken 20-30 minutes before lunch and dinner with 16 oz of water, acting locally in the GI tract to make you feel fuller. Using a novel biomimetic approach, its structure and properties were inspired by vegetables. Plenity is available now in a limited release, with broad commercial availability later in 2021.
For more information, visit myplenity.com.
Rx Only. For the safe and proper use of Plenity or more information, talk to a healthcare professional, read the Patient Instructions for Use, or call 1-844-PLENITY.